Since 2008, Loftwall has been helping designers and dealers bring commercial, educational, healthcare, and home-focused spaces to life with colorful, flexible space division products. Built on the belief that the world is short on visual and acoustical privacy, they have continued to evolve a portfolio of problem-solving products, leveraging a balance of acoustical properties, smart materials, and incremental learning to outfit spaces that instill a sense of peace and quiet.
When the company set out to modernize its sales process, their goal was clear: make quoting and customization easy, fast, and customer-friendly. With a growing portfolio of modular products and a reputation for quality, Loftwall recognized that 24/7 on-demand pricing and real-time visualization would be critical in driving future growth.
“We wanted to take the complicated part of our sales process and simplify it for customers. 24/7 on-demand pricing and visualization were important to us. The configurator was a perfect fit.” – Bryce Stuckenschneider, CEO
Since launch, the CPQ (Configure, Price, Quote) Product Configurator has exceeded expectations—empowering buyers and boosting internal efficiency.
Sales & Customer Engagement: A New Standard of Service
Loftwall’s sales team now has a powerful tool in their hands. The configurator delivers faster quotes, significantly reduces order entry errors, and allows customers to see exactly what they’re ordering before a quote is sent.
“The technology has been exciting—not just for us, but for our customers. They’re grateful for the ease of use and constantly asking when more products will be added.” – Bryce Stuckenschneider, CEO
The configurator has become a key driver of engagement. Customers now have a hands-on experience with the brand, and this interactivity has translated into greater satisfaction and brand loyalty.
Sales Team Impact: Boosting Productivity and Confidence
With the configurator, Loftwall’s sales reps are operating more efficiently than ever. Real-time visuals, instant pricing, and simplified order entry mean they can spend more time consulting and closing deals, not troubleshooting errors.
“It’s a tool that makes our sales reps more effective—less time quoting, fewer mistakes, and more confidence when talking to customers.” – Bryce Stuckenschneider, CEO
Measurable Results: 250% ROI in Nine Months
Since launching the WCS Product Configurator at NeoCon, the numbers speak for themselves:
- $650K in new orders in just 9 months
- 10% overall sales increase
- 750 quotes generated totaling $4.3M
- $60K+ saved by eliminating the need for additional customer service staff
- Significant reduction in quote/order errors
- 250% ROI, excluding efficiency gains
“Faster pricing and quick visualization have made a real difference for our customers—and our bottom line.” – Bryce Stuckenschneider, CEO
Insights & Recommendations: What Matters Most
For Loftwall, the most valuable features of the configurator include:
- 3D product visualization
- Ability to rotate and interact with models
- Instant pricing with custom configurations
“We would absolutely recommend WCS. The team is reliable, fair, and good at what they do.” – Bryce Stuckenschneider, CEO
Conclusion: A Competitive Advantage Worth Investing
Loftwall’s journey with WCS demonstrates how the right CPQ tool can drive sales, enhance customer satisfaction, and boost internal efficiency—all while delivering a measurable return on investment. For brands looking to stay ahead, the Loftwall case is a compelling proof of what’s possible when technology and customer experience align.
Experience the Loftwall Builder.
Visit Loftwall at NeoCon – Showroom 10-142.
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About Loftwall
Loftwall offers a curated, responsibly sourced, range of acoustic panels for any budget, and any space. Their product offer unlocks the privacy potential of spaces people work, heal, and learn – both in office and at home. With a mission to “Change the world one space at a time, by creating innovative and intuitive solutions for all focus spaces, Loftwall products are made in the U.S.A. with a commitment to conscious capitalism and sustainability.” www.loftwall.com
At Web Configurator Studio (WCS), we specialize in developing cutting-edge Visual CPQ solutions that empower manufacturers of configurable products. Our tools integrate real-time visualization, dynamic pricing, and seamless quoting to create a frictionless buying experience. Whether you need a standalone configurator or a full CPQ suite, WCS provides customized solutions designed to drive sales efficiency and improve customer engagement. Let us help you revolutionize your sales process and stand out in a competitive market.
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