A visualization tool is crucial in any industry. In the contract furniture sector, where numerous product features and material options exist, helping designers and customers visualize potential products can make or break a sale. However, not all visualization tools are the same. We’ve previously discussed Understanding your Configurator Options. This month, we’re diving deeper, expanding on features, benefits, and key considerations to help you make an informed decision.
Let’s Compare Your Options
The following highlights key features and interactions for customers, specifiers, and sales teams for the three types of product configurators.
The First Consideration – What Does Your Customer Need?
Determining the best visualization tool for your business depends largely on what your customer needs. If they only need to see product images that include key product features and material and finish options, a Visualizer might be right for your business. If your offer includes highly configurable product feature and material options, a more sophisticated Product Configurator might be a better choice.
The Second Consideration – What Does Your Business and Your Sales and Distribution Channel Need?
Businesses leveraging a range of distribution and sales channels require a more sophisticated solution. Considerations include configuration, quote and order automation, connection with key business systems, including ERP, PIM, CRM, and others, and the ability to update and access data in real-time, for every element of your sales and customer support teams. When you are looking to ensure a seamless solution for your end-customer, specifiers, and sales channels, with the flexibility to adapt and grow as your business needs change and your product portfolio evolves, a CPQ Product Configurator should be a key consideration.
No matter your needs and current capabilities, an initial conversation is a great starting point. WCS CPQ Product Configurators have been an integral product configuration resource for manufacturers in the contract furniture industry for over a decade. We know what it takes to build the tools you need to engage your customers, streamline your sales process, and elevate your business. We are poised and ready to help you take the next step.
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